This project involved designing a brand identity for Summit Essential Oils, maintaining a minimalist style to embody the natural aesthetic. Every element was curated to evoke a sense of purity and simplicity, with careful consideration given to font pairings that complemented the illustrations on the packaging. From the clean logotype featuring the Avenir typeface to the serene imagery of mountain peaks and botanicals, each aspect harmoniously contributed to the brand's authentic essence and visual appeal.